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SalesNative - Company


SalesNative helps tech companies accelerate sales.

From your first sale to your best sale, our mission is to enable you to create and capture value.

With our sales enablement programs we help you adopt the right mindset, strategies and frameworks that allow you and your team to create value for your customers and capture value for your company in a sustainable and scalable way.

Our services include sales training, sales strategy creation and sales coaching, available via online on-demand, live webinars or in-person facilitation.


Our Purpose

The world is full of wonderful tech companies, that have the potential to transform lives, industries and countries.

But unfortunately many of these tech companies will never reach their potential as they don’t have the right sales mindset, capabilities and connections. 

This is the gap we are addressing at SalesNative.

Our calling is to provide sales inspiration, training and coaching to tech companies enabling them to make an impact, reach their potential and leave their legacy.

Our Beliefs

With the battle scars from previously founding multiple tech companies and with the insights from working with hundreds of other tech companies on their sales & go-to-market strategies, SalesNative was founded on a handful of core beliefs: 

  1. Great tech products and services are not enough, you need to sell in order to succeed;
  2. Sales is not a dirty word, it’s a value exchange, meaning we must create and capture value;
  3. Enabling tech companies to sell is more valuable than ‘doing' sales for them;
  4. Sales mindset, principles and frameworks are more important than hiring 'sales guns', adopting 'pushy tactics' and temporary 'growth hacks'; and
  5. There are no silver bullets, sales success comes from taking action, learning deeply and adapting quickly.  


For Your Journey 

We wish you success and remember...... You're Just One Sale Away!



About Sidney Minassian, Founder of SalesNative

Sidney Minassian is the Founder of SalesNative, a sales training & coaching company serving tech businesses. He is also currently the Founder & CEO of Contexti, a specialist Big Data Analytics company.

Passionate about people, innovation and entrepreneurship, Sidney has over 20 years of international business building experience, having founded multiple companies in Australia and the USA, raised private and venture capital, launched new products and sold to consumer and enterprise customers.

Armed with the battle scars from his own ventures and with the insights from working with hundreds of other companies, Sidney has gained hard-earned lessons and formulated strong views on founding, failing and flourishing in business.

The journey continues….



EXCLUSIVE Free Online Sales Training, Content & Community


Free access to the '10 Sales Essentials' training course, podcast interviews with tech founders who share their most valuable sales lessons and insights from the SalesNative community.



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