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How This Tech Founder Closes Sales By Asking Crucial Follow-Up Questions & How He Negotiated With A Customer Who Threatened To Leave

Steli Efti -

Steli Efti is the Founder and CEO of is the inside sales CRM of choice for startups and SMBs.

Full Podcast Transcript

Sidney: Welcome to the "Sales Native Podcast," where tech founders share their most invaluable sales lessons. I'm Sidney from Sydney, Founder of Sales Native, and today's guest is Steli Efti, Founder, and CEO of, based in San Francisco. Steli, welcome to the show.

Steli: Thank you so much for having me.

Sidney: So, is the inside sales CRM of choice for startups and SMBs. I'd love to learn about the business, but first, I wanna know why did you start this company?

Steli: Yeah, that's a good question. I always joke when people ask me how we strategically decided to enter the CRM space since it's a little crowded. That if somebody would have told me, you know, six, seven years ago that I would run a CRM company today, I would have punched them in the face, because there as really no desire in me to go into...

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