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How This Tech Founder Approached Sales As A Science And Targeted Like-Minded Customers To Build Momentum

Michaela Wessel - Style Arcade Software

Michaela Wessel is the  Co-Founder and Director of Style Arcade Software.

Style Arcade Software is a buying and planning intelligent software for the retail industry.

Full Podcast Transcript

Sidney: Welcome to the SalesNative Podcast, where tech founders share their most valuable sales lessons. I'm Sidney from Sydney, founder of SalesNative, and today's guest is Michaela Wessels, co-founder and director of Style Arcade Software. Michaela, welcome to the show.

Michaela: Hi, Sid, good to be here.

Sidney: Great to have you here. So, Style Arcade Software is a buying and planning intelligent software for the retail industry. Michaela, I'd love to learn about the business, but first, I wanna know why did you start this company?

Michaela: Sid, I've spent 12 years in retail, and I'm passionate about e-commerce and retail in general. And, you know, I've consulted to many retailers about their strategies, their systems, their merchandise...

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