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How This Ex Management Consultant Landed A Top Australian Banking Customer With Zero Code And A Thirty Second Pitch

James Lau - Xempli

James Lau is the Founder of Xempli

Xempli uses behavioural science to amplify team performance

Full Podcast Transcript

Sidney: Welcome to the SalesNative podcast, where tech founders share their most valuable sales lessons. I'm Sidney from Sydney, founder of SalesNative. And today's guest is James Lau, founder of Xempli based in Sydney, Australia. James, welcome to the show.

James: Sid, thanks for having me here.

Sidney: Xempli uses behavioural science to amplify team performance. James, I'd love to learn about the business, but first I wanna know why did you start this company?

James: Well, I've been a consultant most of my life with [inaudible 00:00:38], and after a while, you do spend a bit of time working with people in the field to get some original insight. And you discover that there's quite a big distance between what is expected in headquarters and what actually happens out there in the field. Like for example, in sales, people or the executives talk...

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