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How This Tech Founder Hunted For Problems And Gave Disproportionate Value In Presales To Land Major Global Brands And Agencies

Gil Snir - Bench

Gil Snir is the Cofounder of Bench based in Sydney, Australia.

Bench is a marketing technology company specialising in data activation and real-time media buying.


Full Podcast Transcript

Sidney: Welcome to the "SalesNative Podcast," where tech founders share their most valuable sales lessons. I'm Sidney from Sydney, founder of SalesNative, and today's guest is Gil Snir, cofounder of Bench based in Sydney, Australia. Gil, welcome to the show.

Gil: Hey, Sidney. Thanks for having me.

Sidney: So Bench is a marketing technology company specialising in data activation and real-time media buying. Gil, I'd love to learn about the business, but first I wanna know, why did you start this company?

Gil: Yeah, sure. So you've mentioned a few of the areas of what Bench does, but in essence, we sit in the marketing landscape. So I came from a background involved in marketing and advertising with a subsidiary that was eventually bought by Fairfax. I was responsible for basically...

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