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How This Founder Cheated Death And Created Success With His Fintech Startup By Shifting His Sales Strategy From Whale Hunting To Sardine Fishing

Colin Weir - Moroku

Colin Weir, Founder and CEO of Moroku,

Moroku's a software company that operates at the intersection of mobile, gaming, and social to create engaging banking and payment experiences that promote customer learning and brand loyalty

Full Podcast Transcript

Sidney: Welcome to the SalesNative Podcast where tech founders share their most valuable sales lessons. I'm Sidney from Sydney, founder of SalesNative, and today's guest is Colin Weir, Founder and CEO of Moroku, based in Manly Beach in Sydney, Australia. Colin, welcome to the show.

Colin: Sidney, nice to be here mate.

Sidney: So Moroku's a software company that operates at the intersection of mobile, gaming, and social to create engaging banking and payment experiences that promote customer learning and brand loyalty. Love to learn more about the business, but first I want to know why you started this company.

Colin: What a great question. Simon Sinek would always say, "Start with the whys," Sidney, and you've...

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